2nd Hubbard Premium forum addresses further development of slower growing chickens

Wed, 29 Nov 2017

During the 2nd Hubbard Premium Forum held in June 2017 in Porto-Portugal 150 customers from 26 countries representing 5 continents were present to learn more about this growing market segment and the Hubbard Premium products.

It is only two years ago when the 1st Hubbard Premium Forum was organised in Utrecht, the Netherlands. This was at a time still most of us couldn't realise the success of the quick introduction of the 'Chicken of Tomorrow' in the Dutch supermarkets. Now in 2017, around 90% of fresh chicken meat sold in these supermarkets are slower growing chickens.

During the 2nd Hubbard Premium Forum, main topics such as market developments, consumer behaviour, animal welfare, tradition, health, taste, (meat) quality and antibiotic free production were addressed.

Also existing and new concepts to produce alternative high-quality chickens using the Hubbard Premium Products were part of the presentations and open discussions. The 2nd Hubbard Premium Forum was well received by all attendees being a great event to share knowledge through many different presentations of customer and internal and external specialists.

This forum was also a very good opportunity to celebrate the 50th anniversary of the Hubbard JA57 breeder female. Initially, and still now, being the main basis for the Label Rouge in France it has often also been the foundation to develop other concepts in new markets building a fantastic story of 50 years' experience in Premium markets all over the world.

Today Hubbard has the largest gene pool giving flexibility in choice of products combined with the highest standards of performance at all production levels from Parent Stock, broilers to the processing plant. Hubbard's focus is on welfare, quality and performance, using 50 years of experience to give the best management advice and to support in developing new concepts.

Hubbard is fully dedicated to continue to be the global market leader in the Premium market segment through ongoing investments in new technologies in its Premium R&D program to be able lead the change to an even better welfare and better quality of all its chickens.

For more information, please contact:

contact.emea@hubbardbreeders.com