Wed, 29 Jan 2014
UK - British Lion eggs has relaunched its websites to provide two clear destinations for users – eggrecipes.co.uk and egginfo.co.uk. The relaunch is designed to ensure they meet the very latest best practice for web design and technology, making them easier to use and find across all platforms, following a comprehensive online review.
The egginfo.co.uk website now features everything from the world of eggs, whether visiting as a consumer, trade customer for egg products, teacher or a health professional, and includes nutrition and health news, the story of the British Lion scheme and much more.
The eggrecipes.co.uk website features hundreds of great recipe ideas and inspiration and includes everything from basic dishes to cook with kids to more adventurous meals for accomplished cooks. Video guides with top chefs, including Mark Sargeant and Paul Merrett, demonstrating how to prepare a number of their signature egg dishes, also feature.
Also new for eggrecipes.co.uk is ‘The Eggs Factor Blog’, with all the latest egg recipes, information, news and cooking guides. An ingredients search function helps consumers find recipes that use their favourite ingredients, or even leftovers.
Both websites have been optimised for use on mobile, with user figures showing that visitors are increasingly using mobile devices to access the sites and more than half of all visits to eggrecipes.co.uk are received in this way. In addition, an ongoing Search Engine Optimisation and online advertising programme will ensure the sites remain easy to find via search engines.
Andrew Joret, Chairman of the British Egg Industry Council, said: "Our websites have always contained fantastic content but the huge amount meant it wasn’t easy enough to find and use, especially with so many of our visitors now choosing to access the sites from mobile devices, particularly when looking at recipes.
"The new websites will ensure consumers, customers and health professionals can now find everything they need to know quickly and easily wherever they are, whether they’re in the office, kitchen or in the supermarket doing the weekly shop."